The importance and advantages of digital marketing

The importance and advantages of digital marketing


The importance of digital marketing.

1 . Speed ​​of change

 

Looking at corporate statistics these days, companies are disappearing every three minutes. Also, 96% of current companies are closed within 10 years,

In contrast, 26,000 new products are pouring out each year. In such an environment, change is directly related to the survival of a company, and a company that does not change is bound to be eliminated.

In the digital age, in order to quickly catch the trend of change and reflect the changes of customers, it is necessary to understand and utilize the digital environment well.

 

2. Differentiation

 

In the past, a small number of products monopolized certain areas, but today, in the name of the business diversification, the movement between areas has become frequent, and the number of products with similar characteristics is increasing the pressure to differentiate.

It is difficult to differentiate into technology or function, and image differentiation is becoming relatively important because technology has been leveled as the industry has advanced.

To differentiate your image, you need to know exactly what your customers expect of your brand.

To do this, you will need to receive immediate and continuous feedback on their requests and responses through various digital channels.

 

3. Win-win method

 

Digital marketing is making companies evolve from exclusive competition to win-win and cooperative relationships.

For example, many companies are recruiting and managing their own fans by creating homepages on Facebook' or utilizing the Facebook platform.

In recent years, companies that develop and sell applications that use'Apple's' App Store or'Google's Android are increasing tremendously.

In the case of google', we are expanding opportunities for win-win and cooperation by taking an open policy for PG business and selection rights.

 

 

Digital marketing advantages

 

1. Reliability

 

Information coming and going in digital communication is mainly based on real experience and is characterized by high reliability.

According to survey data on information that consumers trust, the information source most trusted by consumers came out with the recommendation of acquaintances, and the second place was on the brand website, and the third place was an online customer evaluation.

You can see that information through digital media, rolls is more trusted by consumers than information through traditional mass media such as TV, newspaper, and radio.

 

2. Targeting

 

Using digital technology, a large number of customers can be grouped according to behavioral characteristics or preferences and digital marketing is easier to target than conventional marketing.

One of the great advantages of digital is that it is possible to target customers through a human network because it is connected through a network.

 

3. Idea-driven

 

In the digital age, you can do great business as long as you have great ideas without any special foundation or organizational skills.

Internet phone' Skype' or mobile messenger'KakaoTalk' is one of the great examples of embarrassing communicators who were traditional leaders with one idea?

The number of subscribers to'Skype', which started its service in 2003, is more than 500 million people around the world.

Idea-driven marketing If done right, it must be one of those marketing that will come with great luck.


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