The importance and advantages of digital marketing
The importance of digital marketing.
1 . Speed of
change
Looking at corporate statistics
these days, companies are disappearing every three minutes. Also, 96% of
current companies are closed within 10 years,
In contrast, 26,000 new products
are pouring out each year. In such an environment, change is directly
related to the survival of a company, and a company that does not change is
bound to be eliminated.
In the digital age, in order to
quickly catch the trend of change and reflect the changes of customers, it is
necessary to understand and utilize the digital environment well.
2. Differentiation
In the past, a small number of
products monopolized certain areas, but today, in the name of the business
diversification, the movement between areas has become frequent, and the number
of products with similar characteristics is increasing the pressure to
differentiate.
It is difficult to differentiate
into technology or function, and image differentiation is becoming relatively
important because technology has been leveled as the industry has advanced.
To differentiate your image, you
need to know exactly what your customers expect of your brand.
To do this, you will need to
receive immediate and continuous feedback on their requests and responses
through various digital channels.
3. Win-win method
Digital marketing is making
companies evolve from exclusive competition to win-win and cooperative
relationships.
For example, many companies are
recruiting and managing their own fans by creating homepages on Facebook' or
utilizing the Facebook platform.
In recent years, companies that
develop and sell applications that use'Apple's' App Store or'Google's Android
are increasing tremendously.
In the case of google', we are
expanding opportunities for win-win and cooperation by taking an open policy
for PG business and selection rights.
Digital marketing advantages
1. Reliability
Information coming and going in
digital communication is mainly based on real experience and is characterized
by high reliability.
According to survey data on
information that consumers trust, the information source most trusted by
consumers came out with the recommendation of acquaintances, and the
second place was on the brand website, and the third place was an online customer
evaluation.
You can see that information
through digital media, rolls is more trusted by consumers than information
through traditional mass media such as TV, newspaper, and radio.
2. Targeting
Using digital technology, a large
number of customers can be grouped according to behavioral characteristics or
preferences and digital marketing is easier to target than conventional
marketing.
One of the great advantages of
digital is that it is possible to target customers through a human
network because it is connected through a network.
3. Idea-driven
In the digital age, you can do
great business as long as you have great ideas without any special foundation
or organizational skills.
Internet phone' Skype' or mobile
messenger'KakaoTalk' is one of the great examples of embarrassing communicators
who were traditional leaders with one idea?
The number of subscribers
to'Skype', which started its service in 2003, is more than 500 million people
around the world.
Idea-driven marketing If done
right, it must be one of those marketing that will come with great luck.
Conclusion:
If you like my post The importance and advantages of digital marketing then shares it with your friends and pleases
comments on me for more information or suggestion to write an article.
<BEST OF LUCK>
0 Comments