30 SEO Mistakes That Can Drop Your Website Ranking In 2020
SEO from the outside can hit you like a simple thing, but
it's not honest. There are many things to do with different SEO factors,
including quality backlinks, keywords, anchor text, and quality content. Still,
you can make some 30 SEO mistakes 2020 among them:
1. Create low-quality content
In this era, the Internet does not forgive low-quality
content. Lots of people have amazing things to say and share, and people can
happily overlook low-quality content, even with famous brand titles. With your
content, you need to keep it fresh, relevant, up-to-date, trendy, fun,
informative, and timely for your audience.
2. Low speed
Slow speed is a killer. In the era of high technology,
people's minds are tuned to expect everything right away. It takes more than 3
seconds to open the site, so it is ideal for users to wait too long.
Pro tip: you don't have to lose the whole Consider changing the way you work. Resize uploaded media, integrate browser caching, reduce plugins, widgets, and sidebars.
3. Do not optimize the image
Visual content is an enthusiastic social media platform that
is of great help in attracting attention and engaging your audience. People are
demanding more and more visual content. However, if you don't optimize it
properly, you will lose Google's proper indexing and ranking for all your
content.
Images aren't that important, so you can rank them, so you should have some information about the caption, image description, and Alt text. The goal is to give people detailed information about visual content.
4. Don't do keyword research
In 30 SEO mistakes 2020 There's a reason why Serpbook has given its developers the
best keyword ranking tracker on the market. Keyword research is the most
important part of successful SEO. Most people don't overlook the importance
of keyword research because they see the whole practice of blogging and SEO as
simple.
Using a keyword search can seem useless because you have
content to share for a while. Unfortunately, even if you have a fresh idea,
even if your content doesn't match the needs of your target audience, you can
still end up with the wrong target or wrong material about the target.
5. Keywords cow
Failing to do keyword research is one thing, but some
webmasters have yet to find an ideal way to include keywords in text. No matter
how long it takes to research good keywords for your content, there is no
reason to carelessly add keywords to the platform.
Nowadays, it's not about getting search results for content
that matches your keywords exactly, it doesn't mean getting results for content
that best matches your search term.
6. Optimize multiple pages for the same keyword
You have to be as smart as you can't do without keywords.
Optimizing more than one page with a single target keyword will result in poor
ranking. First, it's highly competitive with Google's first page, and you
always have to compete for whether the word you're targeting is less
competitive.
But the main concern is selling yourself short. There are so
many related keywords that you can target to reach more audiences than one set
of keywords.
7. Short tail keyword optimization
Reusing keywords means you don't have to define yourself if
you're always targeting short-tail keywords. Targeting phrases like'SEO
technique' will lower your ranking. First of all, too much has been written on
the subject, and much more is coming out.
The problem is that it is very competitive with the general
target group, let alone the short tail term. People can find anything wide
enough to render content not relevant to their search within a range of short-tail keywords.
8. Ignoring Competition
Your competitors may not be your friends, but that shouldn't
make them your enemies. There is always something to learn in the field of SEO.
Regardless of whether your competitors are performing better than you, the fact
that your competitors are competing to stand out means they're doing the right
thing. Spend time researching your competitors and choose what you can leverage
for Google's better SERP.
9. Ignore internal connections
Just like relying on backlinks for link structure, you can't
succeed in SEO without internal links. There are tons of articles in the
archives of the sites of people who don't seem to use internal links.
When people review articles and Google crawls your site, you
have to spend more than just the words you write. Connect to more work through
internal links.
10. Poor quality backlinks
The presence of backlinks has to do with your overall
success in your SEO strategy. The amount of these backlinks means that it took
a significant amount of time to enrich the content with more value from
external sources. This increases your reputation as a brand. But when buying a
link people don't realize that it's not what matters, it's quality.
Some of the sites where you buy links are spam and have
nothing to do with your process as a brand. Most of your target audience may
not notice this, but Google does. Worse, you get a penalty instead of
increasing your ranking.
11. Social silence
Social networking makes up a significant portion of the
total Internet population. If you are in society and your presence is not felt,
you are going through your rankings. In fact, in addition to the hidden
benefits of SEO, social signals are gaining more ground as a ranking factor.
Those who want to target their content are mostly hung
up on social media platforms. The more you interact, the better you know your
brand and the more content you want to consume.
12. Not promoting your content
In 30 SEO Mistakes 2020, What's a good thing about having quality content that no one
can read? Traditional online is about promoting your brand by sharing content
widely. Promoting your content requires aggression and dedication. Engaging
actively in social media as a way to promote your content.
13. Unpredictable publication
Internet users are happy with the content they will consume
and nothing more. People can use the Internet for news, trends, entertainment,
shopping, and more. So, the value it has to offer when it comes to content is
unpredictable.
In fact, the brands that have built publishing momentum with
their audience are those with consistent publishing habits. In this way, you
can build an educated readership so you can count on information for specific
days or months. It also affects your ranking on Google a lot.
14. Ignore broken links
Broken links are part of a growing website. The chances of
broken links keep increasing as you switch from one web page to more web pages.
Links can break if you change the platform slightly. For example, if the
website you connected to goes down, the link breaks. Also, if you did site
maintenance at one point, many links break.
Pro tip: You can't control what happens on other sites, but
you can control what happens on your own site. So, deliberately check your
platform, check for broken links, and decide to fix it just before it becomes a
big problem for ranking factors. Remember that user experience is always at
risk with broken links.
15. Missing metadata
Metadata should not be ignored in SEO practice. Search
engines crawl and provide additional information to help potential customers
better understand what's relevant to your site. Also, it's not about having
metadata, it's about calculating by the way you use it.
First, figure out your target keywords. Simply put, it
introduces your brand to the world, so it must be original and original. It
allows you to capture the essence of your brand with targeted keywords that
reflect the topic in question.
16. Local Search Engine Optimization
Did you know that local SEO can help you overwhelm your
competitors? The local market offers more advantages because it understands
better than its competitors.
So if you're competing for a larger market space without
optimizing your local audience, your ranking will be lower on Google. Assume
that your local audience hasn't targeted any brand and use it to reach
different populations.
17. Forgetting to update content
Content updating is still a home management' issue. It's
more than proper SEO practice, creating quality content, and sharing it broadly
with your target audience. Google is known to always prioritize blogs with
high-quality content.
Even if you're someone posting quality content every time,
you need to go back to your records and keep everything up to date.
The material you have on the platform from months and years
ago deserves a fresh feel. Since evergreen content is gaining popularity in the
blogging environment, updating content is one of the great ways to do this.
The quickest way to fix this is to do regular maintenance.
This way you can do some of the previous work manually and refresh it. Or
consider a tool like Google Search Console to help with auto-maintenance.
18. Duplicate Content
In fact, reposting someone else's work is plagiarism, which
can lead to some copyright and legal issues. Overall, there is so much
information to consume online that people don't have space to accommodate
redundant information. If you're going through one of those days of lack of creativity,
you're at risk for Google penalizing your site for content duplication.
Google as a whole prefers websites. Original and original
content. If you want the information to be considered again, update it and
then reshare it or repurpose it. A great way to repurpose information is
through infographics, educational videos, and eBooks.
19. Article rotation
Except for duplicate content, article rotation is a serious
mistake that can be punished by Google. If you take an article and spin it to
find other content, not only does it reduce quality, it also makes your brand
cheaper. Words can be written and arranged differently, but the quality does
not improve in any way.
20. Wrong URL
URLs are an ideal place for SEO and they can't hit you, but
they will. Including underscores, symbols, uppercase letters, and irrelevant
numbers can damage SEO. Ideally, there is a problem with the site's memory when
people can't tell what's on my site from the URL. An example of a malformed URL
is www.example.com/Gsd__f231.&%
21. Forget mobile
With the advent of mobile, mobile is unforgettable and we
hope to survive. Mobile users are far more important than desktop users.
Therefore, Google always prioritizes results for mobile users over desktop
users.
Run mobile friendly tests with Google's tests and make sure
your platform is right for you. Content, design, fonts, quantity, and quality
should be provided equally to both mobile and desktop users.
22. Browser Incompatibility
I opened the site and found it to be incompatible with the
browser. This can be very annoying. It's a different browser, though specific
to using the browser to optimize Google as the top search engine. People prefer
other browsers, and if you limit them to certain browsers you will lose a lot
of users.
While most people seem to prefer Chrome, the fact that
Google doesn't dominate the browser as a search engine changes everything.
Firefox and Opera are so close that you don't need to lock down users when
optimizing your target audience.
23. Ignore long-form content
In most cases, short-form content of fewer than 500 words is
not the most attractive compared to long-form content. The time people spend on
your platform to rank is important. It's a sign that people love what they
enjoy on your platform, and you should give Google a high ranking.
Long format content gives you plenty of time and space to
cover your keywords without having to fill them in. There is also a space for
organizing your content with tables, charts, lists, pictures, H1 tags, and
more. To play safely, specify 1000 – 2000 words in your article. The trick is
to keep your attention and quality consistent so your audience can read it to
the end.
24. Inconsistent Online Profile
A brand's survival is highly dependent on its ability to
maintain a consistent and reputable image. In the digital space, every
communication you send tells a lot about your brand. If your online information
doesn't match, not only will you lose trust when it comes to being #1 in SERP,
it's also irrelevant to Google. Google crawls millions of platforms to crawl
information. That way, you have a consistent brand to showcase to the world.
25. Too many pop-up ads
In 30 SEO Mistakes, First of all, pop-up ads are not as effective as they used
to be. Also, they can be very annoying, especially those that cover the entire
screen. If you are considering mobile-first optimization, pop-up ads can be
very irritating for users of mobile sites with small screen space.
26. Assume video is not important
Most SEOs focus too much on images and text that have nothing
to do with the video content or have no perspective. The problem is that social
media and technology are too far to popularize videos that can no longer be
ignored.
In other words, assuming the video content is still
unimportant, you are compromising your big ranking opportunities. Platforms
like YouTube, Vimeo, and other platforms should work to your advantage, giving
you access to other audience capacities that weren't there before.
27. Ignoring audience feedback
Feedback is an indicator of your marketing efforts in SEO.
You can't afford to overlook audience feedback. Regardless of whether your
feedback is a complaint, a question, or a simple comment, it makes a lot of
sense to reply.
First of all, it keeps a big part of SEO: engagement.
Second, there is no room for speculation, especially if the feedback is
negative. Remember that because Google values customer satisfaction, the way
you feel will make your rankings.
28. Maintaining a poorly designed site
Web design is an element of technical SEO that most website
owners don't consider. Consider your perspective on the user experience area.
If people can't quickly navigate your site, find things, and read content
comfortably, there's no reason to visit your site. Please fix this problem and
correct the ranking position.
29. Excessive sharing of promotional messages
As the content is essential, sticking too much to your
promotional message can lead to poor rankings. People don't want to feel
cheated or pressured when they subscribe to the service and use their content.
So your content is not only one-dimensional in driving your brand and your
products and services.
30. Unclear call to action
What do you want your audience to do? To them. People much
more trust and respect brands that know what their customers want. Let them
know if they want to subscribe, buy, call, visit, order or anything else.
Sometimes I don't do anything because I feel like I have nothing to do.
Conclusion:
If you like my post on 30 SEO Mistakes 2020 then shares it with your
friends and pleases comments on me for more information or suggestion to write
an article.
0 Comments