YouTube Marketing
We are familiar with YouTube and its benefits. Perhaps you already know a few bloggers who have gained popularity on this platform.
You have access to your channel and know that it attracts a
lot of viewers, especially young audiences. YouTube Marketing You Know It Can
Be A Doorway success you?
Did you know that you can use YouTube as your primary
marketing channel to increase your blog, personal brand, and increase your
reputation? Still curious about how to get started?
Well, this article will guide you through the process and
show you the best. YouTube Marketing Techniques As a blogger, you can use it to
increase your video channel and blog reputation.
Why
You Need YouTube Marketing Why?
YouTube is an extremely famous stage for content
distributors. It's been this way since its first launch, and it continues to
work today. The video content is powerful. You can send instant messages. Visual
content is easier for almost everyone to understand and read than traditional
text-based articles and blog posts.
Because the visual message is delivered immediately.
500 million videos are watched on YouTube every day, and a
third of Internet users also become YouTubers. That's a huge number considering
there are millions of other websites besides this video platform.
But what really interests us is the fact that 87% of online
marketers are currently using video content. Also, you should do most of the
work on YouTube.
YouTube is a massive platform with millions of users, it
offers many benefits to marketers and bloggers, with only one inconvenience.
I am mentioning that it is true. No support for vertical
content Nowadays, it has become a must when people use primarily mobile devices
to consume content. However, it can be used as an assistant for branding,
advertising, raising awareness, and at the same time increasing the traffic of
your blog. how?
Well, in this article this is exactly what I'm going to
discuss. Let's talk about how to use YouTube as a marketing platform to
increase blog traffic.
If you want to increase your blog traffic, you need to use
your YouTube channel very hard.
As we have already seen, visual content is a must these days
and video is the most commonly used content type in this area. However, you
have to post well-made videos, talk about specific topics, and do everything
with a book. Here are some of the best tips I can give you now!
1. YouTube channel optimization
There is a lot to do to optimize your channel before
considering uploading your content, so you should expect a lot of SEO knowledge
gained as a blogger to be transferred to this platform as well. Keep your
entire YouTube marketing strategy in mind.
You also need to understand that this video platform is
ultimately a content distribution network, making it ideal for content
marketing. You can create miracles with blogs and social media accounts.
The most important things to consider are:
You won't be struggling in this area unless other bloggers
or marketers already use your name. However, it's a good idea to choose wisely,
consider topics of interest first, and personal or blog names later.
Choose keywords with descriptions of your blog or interests
and personal brand. Include in your YouTube channel name. You can benefit later
when you get a lot of natural traffic from your search.
E.g. The CMI brand name contains keywords for the content,
so no explanation is required. Content Marketing:
2. Use the blog website on the YouTube channel.
In the past, this was an easy choice, but now I need a
YouTube channel where I can insert custom links.
However, there are not many requirements to qualify. At
least, there are no requirements that are difficult to meet. Most importantly,
to add a custom URL, your channel must have at least 100 subscribers. The most
important steps to check to qualify are:
A. Go to Advanced Account Settings
Go to the top right of the screen. Click the icon, select
Settings, then click Advanced Settings.
B. In the "Channel Settings" menu, select the link
next to "A custom URL is available". You will only see this link if
your channel is suitable. Otherwise, you cannot see it.
C. You will see the custom personal URL assigned in the “Get
Custom URL” box. You can change it to make it fit your real address or keyword.
3. Create stunning YouTube thumbnails
Thumbnails may seem irrelevant, but they are the most
important static visuals that YouTube can create and use to attract users.
They are like book covers from time immemorial. They sell
your story and show your story to the audience. This is why it must be properly
designed with marketing in mind.
Use professional design tools such as banner thumbnails is
likely to be your biggest asset in your marketing strategy. People don't really
know much about the video before hitting the play' button. However, you can
imagine what message the featured video will be advertised and sent based on
the paired thumbnail. I've been working for them and have been using the tools
for quite some time and this is why they are my default options right now. But
to work comfortably with the visual design, you only need Bannersnack.
Of course, there are other professional easy-to-use tools
too, and if you want to experience a different environment and choose based on
your own working style, you can try them all. For this, I recommend another
designer app that you might want to try. The first one is spoiled.
It provides an accessible environment for creating
thumbnails and other footage based on templates and high-resolution photos.
The other application I'd like to mention comes from the
giant Adobe and the flame. This is also easy to use. Comes with templates and
stock photos, so you can create visuals in no time. Simply select a photo, add
brand text, and apply design filters. It's very easy to stand out from people
with such designs on social media and blogs.
Why is the thumbnail important?
Think a little about what I just said. They are like small
book covers. Sell your videos to people
browsing your channel. Or browse YouTube and sell to people who are looking for
what they need.
So, to be effective, your video needs to be explained and
you need to show the audience exactly what the content is. And they have to
persuade them to click on the link.
4. Maintain brand consistency
Consistency is one of your most important marketing assets.
What does this mean?
The thing about consistency is very simple. All you need to
do is adhere to your brand values and
branded visual assets. This is a clear content distribution schedule so that
people can check out new video episodes and plan their time according to the
edit time.
A great example, in this case, comes from Andertons' YouTube
channel. All videos are branded with a logo that exists multiple times on the
page along with the official logo. Color, background, and style all match the
visual representation of the brand.
5. Do keyword research before you start recording.
Everything you post should be optimized for search. If
you're already in the content marketing business, you most likely know what
keyword research means and why keywords are important to your blog post. How
about the video content? Is keyword research also important in this industry?
Well. It also refers to the process of finding the words and
phrases people use the most when searching for video content online. It could
be on YouTube or another video streaming platform. For the purposes of this
article, we are going to talk about YouTube only as YouTube is the most popular
video platform and at the same time our main focus.
What you need to know is that YouTube is just a video
streaming platform. It is also a search engine. It's the second most popular
search engine today. This means that your keywords are relevant and as a result, you should start marketing your content with thorough keyword analysis and
research.
The most ideal approach to discover watchwords is to do a basic pursuit on the stage.
Find the right topic for your content marketing strategy
based on search engine autocomplete This is one of the most noteworthy bits of
the technique.
Why? Depending on your choice, people will find your content
and click on your show.
You can also enter specific keywords on YouTube and provide
keywords based on your search results.
For example, I chose the "Podcast Marketing"
keyword set. Before hitting the search button, I got a series of other related
potential keywords (using autocomplete) like this:
Podcast Marketing Strategy
Podcast Marketing Mania
Podcast marketing digital
Podcast Marketing Tips
Podcast Marketing Plan
Podcast affiliate marketing
Gary B. Podcast Marketing
Podcast sales and marketing
Network marketing podcast
Based on the newly acquired information, I think there are
more than three topics to be discussed in the videos posted on YouTube.
A. Podcast Marketing Strategy Starts Now
B. The most effective method to Make Money with Podcast
Affiliate Marketing
What is C. Gary Vee's podcast marketing strategy? (If you
can interview his staff or Gary, you can do it).
6. Use tools like Buzzsumo's Ubersuggest, MOZ Keyword Explorer or Topic Explorer
In addition to the research strategies mentioned above,
there are many other strategies that can be performed with keywords, and all of
they can be leveraged with powerful tools built for these precise purposes.
The following tools I'm talking about are my personal
choices.
Ubersuggest
One of the easiest to use tools in this category,
Ubersuggest allows you to do keyword research for free. There is no additional
cost. One penny won't leave your pocket.
All you have to do is enter the keywords you want, hit the
search button and analyze the results.
The most important information for you is the keyword popularity
and competition. For example, here is the result of doing a quick search for a
specific set of keywords:
As you can see, there is not much competition for keyword
selection. However, the search volume is also not very large. It's easy to rank
good for this phrase, so I'll use it for my work. At the same time, you'll do
more searches and find more popular keywords as well.
The advantage of Ubersuggest is that it allows you to
perform reverse searches based on your competitors. Insert your website as a
research keyword and hit the'Search' button to get better keyword ideas based
on your competitors' choices.
For the purposes of this article, I searched
ecommerce-platforms.com to provide a good example. Here's what I found in the
app:
MOZ Keyword Explorer
This tool is commercial, so you need to choose a paid plan
to use it. However, a 30-day trial option is available, and that's enough if
you need time and real examples to make up your mind and make choices.
As you can see, the result is similar to what Ubersuggest
gave us. However, the MOZ suite also includes other SEO tools, some of which
are also useful for website marketing strategies.
Buzzsumo's Topic Explorer
Like MOZ, Buzzsumo's tools also include paid apps. One of
these apps that are most useful in this context is "Topic Explorer".
7. Use keywords of your choice in the headline and description.
Search engines, including those included with YouTube,
cannot index the content of your videos. That said, headlines become the most
important content you can implement in your SEO strategy. People search on the
platform and find the content they want to see primarily based on the title.
So it's a good idea to include your keywords in your
featured titles. If you have multiple keywords, use the ones that matter most.
You can also use the description section for the same
purpose. Here you can also use default keywords and add adjacent keywords to
help with your promotion strategy.
Reminder: Don't forget to add a link to your blog in this
section. It's important to let your audience know that you have a blog and can
follow it.
8. Don't forget the tag
I think you are already familiar with social media hashtags
and their features. Tags have a similar status on blogs and YouTube. It's an
integral part of your blog's SEO strategy, and besides the title and description,
it's even more important in YouTube videos. You can add as many tags as you
like unless you write about 400 characters or more. Not ideal, but if you
choose wisely, 5 or 6 tags are enough. It should be based on keywords, topics, and industries.
If you are unsure about the use of tags, you can check out
the competitors' chosen tags and learn from them. how?
Go to the video you want to analyze.
Right-click in Firefox or Chrome browser and select
"View Source".
New internal source tab, press Ctrl + F (Find option) and
Search for "keyword".
You will get an answer immediately.
9. Add an end screen to the video to generate more traffic
You can add an end screen to the last 5 to 20 seconds of any
video. You can use it to promote your channel, other videos you have, and more.
You can also use it to encourage viewers to subscribe to your channel.
The important thing to know is that the video must be at
least 25 seconds long to have an end screen. You can also add a card teaser and
a brand watermark in this section.
10. Compliment the video with a similar article
Write your article based on the same specific keyword
research you have already done on the video. If you need a real-world case or
need some inspiration in this area, Hubspot. Sometimes it combines 55 content
distribution platforms: blog, YouTube, and social media with great success.
According to them, YouTube videos have reached 72% to 72% of views.
(Screenshot is taken from Hubspot: How to turn your blog
content into a compelling video )
Important facts to consider here:
Always, I always include a video in my article. To market a
video using an article, you need to search for the same keywords that people
had in mind when they decided to create a video and see that video when they
visit that page.
Use all the specific keywords you researched for your video.
Organic traffic is important at this point because search engines crawl your
blog and rank text based on keywords. They are not the single most important
ranking factor, but they are important.
Promote your articles and YouTube videos on other
distribution channels. Hubspot's case is a good fit for this case because it
uses different social media platforms to distribute links and increase reach.
This article accompanying the video is a great source of information
and at the same time a great source of backlinks. People link back to your site
to cite your text or refer to your content.
11. Card use
Cards are a great way to promote external links to your
channel, other videos you have posted, or works. It works on both desktop and
mobile, and you can add up to 5 cards to a single video. Enough.
How to add a card:
Log in to your account and go to the video manager. Select
the video you want to add the card to and choose Edit. Select a card in the tab
bar and click "Add Card".
Here are a few types of cards you can add to your video.
Channel Card-Use to promote your channel and invite people
to subscribe.
Link Card-Used to promote external links in YouTube videos.
Useful for promoting your blog.
Video or playlist card – Use to link to another video or a playlist you have posted on YouTube.
Survey Card-Use it to get involved and invite people to vote
for different options.
Here's how to view your content.
(This screenshot shows the video as soon as possible, two
cards, one to promote the channel and the other to promote the other video
posted online.
12. Advertisement payment
YouTube through a paid advertising platform allows you to
reach potential customers that are otherwise difficult to reach.
With the right choice of keywords, distribution channels,
and strategies, paid ads will be. Also, YouTube is currently one of the most
popular content channels, so there is no reason not to try it as an advertising
platform.
How to advertise on YouTube?
Well, first of all, you need a Google Adwords account. Sign
up for the service first. Then link your YouTube account with your AdWords
account.
Select "Apparatuses" from the top menu, at that
point click "Connected Accounts".
Browse the list and find YouTube.
Click on it.
Glad this is. All of the following settings and steps are
the same or similar to what you need to complete on other advertising
platforms. If you are already familiar with Google Adwords, it will be more
natural than you think. If you are familiar with Facebook or Instagram, you
need to adapt but don't panic and you don't have much to learn about this
area. Create ads, update budgets, and choose delivery based on age,
demographics, location, and more.
YouTube Marketing Techniques: Conclusion
YouTube is a popular platform that makes it easy to promote
yourself or your business to potential audiences who love your videos. However,
before you get the results of these campaigns, you must first take into account
the fact that your video channel needs promotions.
This article is the most effective strategy and techniques
you can use to grow your blog by increasing awareness, increasing influence and
building trust among your audience on YouTube marketing YouTube videos.
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